“Audio platform superiority was about the desire to use an audio platform that is perceived to be superior to other audio alternatives, including on-demand convenience (time and place) and content (vari- ety and uniqueness)”- New Media and Society Journal
Turnover and lack of engagement are the biggest hidden costs to any business!
The Audiobook Publishers’ Association recognized The Barefoot Spirit as one of the top 5 business audiobooks of 2020. This is a totally new form of business audiobook – “Business Audio Theatre” (BAT) where actors voice the parts in scenes that depict the seminal events in the founder’s story, complete with sound effects and music.
Listeners identify with the story, the brand, and the founding principles. Used as an on-boarding or brand building tool, companies can entertain and educate to encourage loyalty and engagement.