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Frequently Asked Questions

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Why Story?

True stories are entertaining, engaging, and memorable. The lessons, principles, and values demonstrated through stories are easier to recall and apply than prescriptive text. True stories enable founders to communicate in the third person through actors in scenes with outcomes that communicate authenticity. (more)     (…and more)

Why Audio?

Unlike video or a page the listener is not tethered to a screen. Audio is increasingly popular, user-friendly and can be easily accessed. It is a convenient way to learn and is the preference of a whole new generation. (More)

Why Now?

This is your best opportunity to tell your story while it’s still fresh in your memory, while you
are still involved in your business, and while others, key to the story, can contribute. (more)

What is the ROI?

Employee training, engagement and motivation, customer loyalty, vendor support, investor
backing, new employee attraction, and inspiration for students and aspirants. (more) …and (more)

How much is the investment in time and money?

Like co-authoring, the financial investment and the time commitment are based on word count. The founder schedules time for interviews, reviews, and approvals. (more) (timeline formula) (process map)

Will this save me time?

Yes! Tell your story once and your stakeholders can listen to it forever. Drastically reduce the number of times you have to tell your story! (More)

Will this help with recruitment?

By making your business story available on your site and through your social channels, you can attract the people who identify with your story, your principles, and what your company stands for. This is becoming ever more critical today. (more)

Will this help with company culture?

Your employees will identify with your entrepreneurial story from its humble beginnings. They will experience the seminal events in the company’s history, remember, and apply the principles demonstrated. (More)  (and more)

Will this help with a remote workforce?

The Business Audio Theatre platform is a downloadable and familiar form of infotainment.
Business Audio Theatre provides remote employees with an entertaining and educational form of training, which gives them more appreciation for their company. (more) …and (more).

Will this help with employee loyalty and retention?

With the upheaval in work-from-home, relationship bonds are becoming stronger than strictly transactional bonds. Use story to build a relationship that your people can identify with. Let Business Audio Theatre perform your story in an entertaining, informative, and relatable way. Use your story to encourage your people to be part of that story and proud to work for you! (More) (And more) (And more)

Can this help get remote employees back to the office?

Business Audio Theatre can help reboot your company’s workplace culture with true story that results in renewed engagement and enthusiasm for the job. Since it is performed and not just narrated, it brings the story to life in realistic “3-D Audio”. (more)

What is the Process?

There will be an initial interview to discover the aspirations of the founder and to determine the scope of work. Shortly thereafter, the founder will be presented with a proposal. After the proposal is agreed upon, scheduled interviews are conducted with the playwriter. After the
audioplay script is approved by the founder, casting is done. Next, the voices for the characters are presented and once approved, the recording begins. The founder will have the opportunity to review and approve various stages of the recorded script, sound effects and music. The founder’s complete story is delivered in the final MP3 files. (Flow Chart)  (Timeline Formula)

Why choose the business audio theatre team?

Feel confident with the most experienced and award-winning audio theatre team committed to bringing your story to life. The original founders of Business Audio Theatre will personally oversee every aspect of production from interview to final approval. Your Business Audio Theatre team has been recognized by the Audiobook Publishers Association as Finalists for the 2020 Business Audiobook of the Year. (More) …and (More) ….and even (More)

Can this be used as a podcast?

A Business Audio theatre can be produced as a podcast where, instead of guests being interviewed, each podcast is an episode in the story of the company. The podcast can be presented as a series that makes up the larger story. (More)

Can this help me communicate with the new generation?

The preferred method of communication with the new generation is audio. If you want to get through to your younger employees, you must get through their earbuds! (more)

How can I maximize my investment in audio assets like BAT

Unless you want to make your BAT public (and there are some real advantages), you will want to protect your copyrights. You can house your BAT on a retail platform as an audiobook, podcast, or series. But if you want to actually manage those assets including security, distribution, tracking, and accountability, you should look into Vennly’s new Enterprise Audio Management Services. (more)