“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association

“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education

“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy

“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes

“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes

“Online audio (podcasts, radio shows, music and audiobooks) has become more popular than ever before”- Publishing Research Quarterly

“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership

“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal

“73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021”- Edison Research

“Spoken word audio listening is up 40% in the past seven years, and up 8% year over year”- National Public Radio Organization and Edison Research

“Story-telling is an important element… involving the sharing of experiences and creation of mental-maps of the environment in which people are motivated to perform to their full potential”- Leadership and Organization Development Journal

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista

“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education

“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal

“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University

“Storytelling that integrates a moral and spiritual component can transform an organizational culture so members of the organization begin to feel connected to a larger community and a higher purpose”- Journal of Business Ethics

“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management

“Stories are a device… [that] provide managers with a form of social and intersubjective interaction that reflects belief systems, role expectations, interpersonal norms and conditions for work behavior”- International Journal of Management

“Audio platform superiority was about the desire to use an audio platform that is perceived to be superior to other audio alternatives, including on-demand convenience (time and place) and content (vari- ety and uniqueness)”- New Media and Society Journal

“Narrative presentation of corporate strategy, comparative advantage, is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy using a PowerPoint style, bulleted list approach”- Journal of Strategy and Management

“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications

“The most recent era in audio entertainment… users are asserting power over the medium to select particular content at particular times”- Mass Communication and Society Journal

“There are currently about 1000% more titles published since 2011”- Audio Publishers Association

“Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York

“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications

“The storytelling process yields positive impacts on internal and external stakeholder outcomes including increasing employees’ thriving and meaningful work, as well as the attitudes and trust of multiple external stakeholders”- Journal of Strategic Marketing

“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University

“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute

“116% growth in spoken word listeners 13-34 years old in the past even years, with 18% growth in the last year”- National Public Radio Organization

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business

“Three uses for storytelling in organizations: (1) to motivate employees, (2) for education and (3) to consolidate corporate culture”- Journal of Marketing

“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista

“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy

“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management

“Should produce positive effects on key audiences, such as increasingly positive attitudes toward the company and eventually behavioral intentions to support this company”- Public Relations Review

“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy

“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management

“Audio narrative has recently benefited from profound cultural shifts in media consumption associated with on-demand television’s binge watching revolution and the advent of digital longform storytelling”- Journal of Radio & Audio Media

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Frequently Asked Questions

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BAT FAQs

Why Story?

True stories are entertaining, engaging, and memorable. The lessons, principles, and values demonstrated through stories are easier to recall and apply than prescriptive text. True stories enable founders to communicate in the third person through actors in scenes with outcomes that communicate authenticity. (more)     (…and more)

Why Audio?

Unlike video or a page the listener is not tethered to a screen. Audio is increasingly popular, user-friendly and can be easily accessed. It is a convenient way to learn and is the preference of a whole new generation. (More)

Why Now?

This is your best opportunity to tell your story while it’s still fresh in your memory, while you
are still involved in your business, and while others, key to the story, can contribute. (more)

What is the ROI?

Employee training, engagement and motivation, customer loyalty, vendor support, investor
backing, new employee attraction, and inspiration for students and aspirants. (more) …and (more)

How much is the investment in time and money?

Like co-authoring, the financial investment and the time commitment are based on word count. The founder schedules time for interviews, reviews, and approvals. (more) (timeline formula) (process map)

Will this save me time?

Yes! Tell your story once and your stakeholders can listen to it forever. Drastically reduce the number of times you have to tell your story! (More)

Will this help with recruitment?

By making your business story available on your site and through your social channels, you can attract the people who identify with your story, your principles, and what your company stands for. This is becoming ever more critical today. (more)

Will this help with company culture?

Your employees will identify with your entrepreneurial story from its humble beginnings. They will experience the seminal events in the company’s history, remember, and apply the principles demonstrated. (More)  (and more)

Will this help with a remote workforce?

The Business Audio Theatre platform is a downloadable and familiar form of infotainment.
Business Audio Theatre provides remote employees with an entertaining and educational form of training, which gives them more appreciation for their company. (more) …and (more).

Will this help with employee loyalty and retention?

With the upheaval in work-from-home, relationship bonds are becoming stronger than strictly transactional bonds. Use story to build a relationship that your people can identify with. Let Business Audio Theatre perform your story in an entertaining, informative, and relatable way. Use your story to encourage your people to be part of that story and proud to work for you! (More) (And more) (And more)

Can this help get remote employees back to the office?

Business Audio Theatre can help reboot your company’s workplace culture with true story that results in renewed engagement and enthusiasm for the job. Since it is performed and not just narrated, it brings the story to life in realistic “3-D Audio”. (more)

What is the Process?

There will be an initial interview to discover the aspirations of the founder and to determine the scope of work. Shortly thereafter, the founder will be presented with a proposal. After the proposal is agreed upon, scheduled interviews are conducted with the playwriter. After the
audioplay script is approved by the founder, casting is done. Next, the voices for the characters are presented and once approved, the recording begins. The founder will have the opportunity to review and approve various stages of the recorded script, sound effects and music. The founder’s complete story is delivered in the final MP3 files. (Flow Chart)  (Timeline Formula)

Why choose the business audio theatre team?

Feel confident with the most experienced and award-winning audio theatre team committed to bringing your story to life. The original founders of Business Audio Theatre will personally oversee every aspect of production from interview to final approval. Your Business Audio Theatre team has been recognized by the Audiobook Publishers Association as Finalists for the 2020 Business Audiobook of the Year. (More) …and (More) ….and even (More)

Can this be used as a podcast?

A Business Audio theatre can be produced as a podcast where, instead of guests being interviewed, each podcast is an episode in the story of the company. The podcast can be presented as a series that makes up the larger story. (More)

Can this help me communicate with the new generation?

The preferred method of communication with the new generation is audio. If you want to get through to your younger employees, you must get through their earbuds! (more)

How can I maximize my investment in audio assets like BAT

Unless you want to make your BAT public (and there are some real advantages), you will want to protect your copyrights. You can house your BAT on a retail platform as an audiobook, podcast, or series. But if you want to actually manage those assets including security, distribution, tracking, and accountability, you should look into Vennly’s new Enterprise Audio Management Services. (more)