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LISTEN TO A 2 MINUTE SAMPLE
FROM “THE BAREFOOT SPIRIT”
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One-Minute Explainer Video Business Audio Theatre 1:09
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Thunderstorm
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Party Scene
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The No Game
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Buyer Part 1
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Buyer Part 2
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play_arrowMichael Houlihan & Bonnie Harvey – The Barefoot Spirit (Audiobook) C-Suite Network 19:21
On December 30, 2020
Reducing Employee Turnover: Relationship Bonds Can Be Stronger than Transactional Bonds
You’ll never see a line item in a business plan that says, “Turnover, $300,000 in three years!” Yet, if that’s all it costs you, you may be fortunate. Turnover is one of the biggest hidden costs in any business. Just [...]
Tell a Story to Build Your Brand
Our business, like many businesses, was totally dependent on sales. At first we thought our customers, who were distributors, retailers and the general public, would be swayed by superior features and benefits, and, to a degree, they were. But when [...]
We Connect with Someone Who We Believe is Being Authentic with Us
It used to be all about features and benefits, pricing and programs. And it still is to a degree. But now there is a growing preference to do business with companies and brands who are transparent, credible, and socially conscious. [...]
Increase Your Audience and Make a Permanent Impression with Audio Theatre
“There should be no doubt that the future of marketing and social media will have a strong audio component.” That is according to Entrepreneur Leadership Network Contributor, Peter Harengel. The Next Big Thing Harengel points out that, “Just as marketers and regular social [...]
WHAT IS BUSINESS AUDIO THEATRE?
YOUR TICKET TO INCREASED LOYALTY AND ENGAGEMENT
"3-D AUDIO" *****
YOUR STORY PERFORMED! (NOT JUST NARRATED)
"A CINEMATIC EXPERIENCE FOR YOUR EARS"
AUDIE AWARD-WINNING TEAM
“TRANSFORMATIONAL” – Forbes
DOES YOUR HISTORY, FOUNDING SPIRIT, & GUIDING PRINCIPLES GET LOST OVER TIME?
The Problems
Does your growth result in:
- Specialization, turf battles, and corporate malaise?
- Costly employee turnover?
- Lack of engagement and loss of the big picture?
- Loss of the founder’s story, principles, and spirit
The Solution
- Preserve founder’s legacy and principles in story form
- Perform founder’s story with actors, sound effects and music
- Listeners identify with founder’s challenges, successes and values
- Create an edutainment MP3 onboarding and engagement tool
The Benefits
- Increased employee retention, engagement, and ROI
- Increased alignment with founder’s culture and principles
- Enhanced storytelling makes principles easy to recall and apply
- Improved identification with brand by consumers, employees, and customers
- Accessible, familiar, mobile friendly, and on-demand
"A Transformative Idea: "Business Audio Theatre" From The Founders Of Barefoot Wine. Not Just Narrated ... Performed!"
"This is definitely something that would help every company with new hires. Allowing them to understand the vision, journey, and company's values - inspiring enthusiasm and retention within their company. Especially with many people working/ hiring remotely!"
"Using MP3 technology, their team works together to produce a high-end, fully-casted audio on-boarding and brand-building tools, designed to preserve founders’ legacies, stories and principles."
"Conveying important business lessons through Business Audio Theatre"
"For Founders who want to preserve their legacy and keep their entrepreneurial spirit alive."
"The lessons were made indelibly memorable through the theater of the mind that is audio."
"Houlihan & Harvey's company, Business Audio Theatre is looking to attract other founders who want to preserve their legacy and keep their entrepreneurial spirit alive through creative storytelling performed as audio cinema, using their experienced team of professionals."
Preserve and Communicate Your Legacy
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Tell a Story to Build Your Brand
BRING YOUR STORY TO LIFE
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How We Went from Wine to Business Audio Theatre
They say California has three world-class exports: Hollywood, Technology and Wine. This is the story of how we wound up combining all three! After we sold Barefoot Wine our acquirer […]
One-Minute Explainer Video
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Reducing Employee Turnover: Relationship Bonds Can Be Stronger than Transactional Bonds
You’ll never see a line item in a business plan that says, “Turnover, $300,000 in three years!” Yet, if that’s all it costs you, you may be fortunate. Turnover is […]
insert_link share
close
Tell a Story to Build Your Brand
Our business, like many businesses, was totally dependent on sales. At first we thought our customers, who were distributors, retailers and the general public, would be swayed by superior features […]
insert_link share
close
We Connect with Someone Who We Believe is Being Authentic with Us
It used to be all about features and benefits, pricing and programs. And it still is to a degree. But now there is a growing preference to do business with […]
insert_link share
close
Increase Your Audience and Make a Permanent Impression with Audio Theatre
“There should be no doubt that the future of marketing and social media will have a strong audio component.” That is according to Entrepreneur Leadership Network Contributor, Peter Harengel. The Next […]
insert_link share
close
From Small Businesses to Amazon: 5 Ways to Prepare for the Social Audio Future
By Peter Harengel ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Strategic Advisor Just as marketers and regular social media users perfected the art of creating well-written text and professional-looking photos and videos for their followers, […]
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News
Press Releases
AUDIO PUBLISHERS ASSOCIATION ANNOUNCES FINALISTS FOR THE 25TH AUDIE AWARDS®. Winners to be revealed at the Audie Awards® Gala on March 2, 2020.
Barefoot Wine Founders Finalists at 2020 Audie Awards (the Oscars of Audiobooks)
Business Audio Books Meet Hollywood
Last Night at the Pink Taco
Hear, hear: A new kind of business audiobook to launch in CSW Global this September
