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Michael Houlihan & Bonnie Harvey – The Barefoot Spirit (Audiobook)

Avatar C-Suite Network September 18, 2020 90 5


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With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read? Best Seller TV sits down with the authors of the world’s leading business books to get it straight from the source as to what makes their books stand out from the crowd. Learn how the business books featured here can help business owners and executives and why you should go out to buy them today.

Michael Houlihan and Bonnie Harvey, authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, turned their best-selling book into an audiobook to take the message where the people are. As nationally recognized speakers, both Houlihan and Harvey noticed the number of people with earbuds on kept increasing. They found people weren’t listening to music, but podcasts and audiobooks, and that sparked the idea. The book is about lessons they learned the hard way – it’s about learning about business by actually doing it. What makes this audiobook unique is that the audience is part of the action, they have including big names as characters such as Ed Asner, and they are the first business book to employ the audio theater platform. As Houlihan explains it, “The best way to convey a business principle is through story and the best way to convey a story is thought business theater.” He adds, “If you really want to engage people, the mobile generation, you have to entertain them.”

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