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Featured

Thought Fortunes Podcast

Business Audio Theatre March 10, 2020 10


Background
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BARS from this episode:

  • how Barefoot wine got started by buying up debt for wine and bottling
  • why “The Barefoot Spirit” is acknowledged for its business principles
  • how their ‘guiding principles for success’ got into 50 schools of entrepreneurship across the country
  • why the marketplace and a method to distribution is key to getting started
  • why monetizing brand equity is the most important piece to business longevity
  • why you should prepare for acquisition from the beginning
  • a secret strategy for finding your business goals for guaranteed success
  • how turning your book into a theatrical audiobook is a more effective way of teaching complex ideas
  • why “earbuds” are the tool of choice for Millennials and how to leverage this trend
  • the best way for company founders to turn their stories and biography into consumable audio stories
  • how to overcome ‘corporate constipation’ between divisions using the company story
  • how your book can be used an example of your business model to inform prospects before they buy
  • why experiential learning is the most impactful form of teaching and how to do it
  • how your book becomes a promotional tool for landing speaking engagements and speaking engagements become promotional tools for the book
  • why articles should be a part of your book’s promo strategy
  • PUT YOURSELF IN THE OTHER GUY’S SHOES
  • WE ALL HAVE BLINDERS ON
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