“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy

“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy

“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes

“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University

“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management

“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy

“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management

“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes

“There are currently about 1000% more titles published since 2011”- Audio Publishers Association

“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista

“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education

Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York

“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business

“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications

“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University

“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership

“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications

“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal

“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education

“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association

“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute

“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal

“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management

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Business Audio Books Meet Hollywood

Business Audio Theatre September 14, 2020 74


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Don’t Just Narrate Your Next Business Audiobook, Perform It

FORESTVILLE, Calif., Aug. 29, 2019 /PRNewswire/ — Footnotes Press LLC, in association with Sherwood Players Productions & Ryan Foland Enterprises, have announced a new type of business audiobook where Hollywood actors convey business principles through entertaining audio skits.

The Barefoot Spirit Audiobook

Michael Houlihan and Bonnie Harvey are the Managing Members of Footnotes Press LLC, the Founders of Barefoot Wine, and co-authored The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book chronicles the humble beginnings of the world’s largest wine brand and is a case study in more than 50 schools that teach entrepreneurship.

Their original New York Times Bestselling paperback has been transformed into a dramatically performed audiobook. It is scheduled for release in this new dramatic format in September 2019. Listen to samples of The Barefoot Spirit using Business Audio Theatre: https://thebarefootspirit.com/audiobook-samples-with-book-illustrations/

Yitzchok Saftlas will air a sneak preview on Mind Your Business airing at 10 pm EDT on Sunday, September 1, 2019 on WABC 77. The official release will be during the 2019 Crowdsourcing Week Global Conference in San Francisco on September 12-13, where Michael Houlihan & Bonnie Harvey will be the Keynote Speakers.

Bonnie Harvey & Michael Houlihan – Founders of Barefoot Wine & New York Times Bestselling Authors of The Barefoot Spirit – How Hardship, Hustle, and Heart Built America’s #1 Wine Brand

Now available on Audible, the Google Play Store and after September 3, 2019, all retail platforms.

Houlihan says, “We wanted our audio book to be multi-dimensional and beyond simple narration. We wanted it to be fun, entertaining, and memorable.” He believes the best way to convey business principles is through story and the best way to convey story is through radio theatre-style performances.

Houlihan says, “We wanted our audio book to be multi-dimensional and beyond simple narration. We wanted it to be fun, entertaining, and memorable.” He believes the best way to convey business principles is through story and the best way to convey story is through radio theatre-style performances.

Matt Weinglass, CEO of Sherwood Players Productions, adds, “This is a complete cinematic experience for your ears with characters, action, sound effects, music, and more.”

Harvey says, “This is a great opportunity for business leaders to provide their listeners with an engaging, entertaining, and memorable dramatization of their business principles. We look forward to helping others create their own business theatre!”

Ryan Foland says, “This is the next generation of business audiobooks!”

To book an interview with Michael Houlihan & Bonnie Harvey, contact Mike Elliott at 220751@email4pr.com or call 707-843-5371

SOURCE Footnotes Press, LLC

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