“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership

“There are currently about 1000% more titles published since 2011”- Audio Publishers Association

“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education

“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal

“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management

“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management

“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista

“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University

“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes

“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association

“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management

“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes

“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal

“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications

“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy

“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute

“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University

“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy

“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista

“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy

“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York

“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business

“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education

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Increase Your Audience and Make a Permanent Impression with Audio Theatre

CONVENIENT AND EFFECTIVE

Avatar Business Audio Theatre November 30, 2020 28


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There should be no doubt that the future of marketing and social media will have a strong audio component.” That is according to Entrepreneur Leadership Network Contributor, Peter Harengel.

The Next Big Thing

Harengel points out that, “Just as marketers and regular social media users perfected the art of creating well-written text and professional-looking photos and videos for their followers, they will soon have to figure out groundbreaking and innovative ways to appeal to users’ ears.” We agree that audio is the next big thing! 

Advantages over Video

There’s a good reason why podcasts and audiobooks are off the charts. Audio is a convenient way to learn and is the preference of a whole new generation. Unlike video, the audience is not tethered to a screen or a page. They enjoy full mobility and can listen on demand. Working out, commuting, doing chores, binging on a road trip, or just giving your eyes a screen break, audio is an increasingly compelling form of edutainment.  Also, unlike video, the files are smaller and are more easily accessible from websites. And the cost of production is generally considerably less than video.

High Quality and Imaginative

According to Harengel, “The content creators of the future will need to also learn how to produce top-quality audio content, in various forms that may not be even imagined yet.”  At Business Audio Theatre, we have not only imagined an example of this new content, but we actually produced a full-length, fully-casted theatrical performance of a business story that has been recognized by the Audiobook Publishers Association as one of the top business audiobooks of 2020! And now we are offering this new approach to top-quality audio content to others.

Experiential Learning

Audio Theatre captures the imagination of the listener. As they are imaging the scenes and the characters, their minds are actively participating in the story. The strategic addition of sound effects and music adds drama and suspense. The proponents are easy to identify with as they are performed in the 3rd person. The characters’ motives and guiding principles become transparent as the actions and outcomes unfold. Audio theatre is entertaining and the takeaways are easier to recall and apply. This is experiential learning at its best.

New Way To Reach Them

Harengel concludes his article on the power of audio with, “It’s very likely that the future belongs to whoever manages to implement audio-based solutions to their existing infrastructure and establish new ways to reach potential and existing buyers.” And we would only add, it establishes new ways to reach potential and existing employees as well!

Why not tell your story in a convenient, familiar, and increasingly popular format that is user-friendly and can be easily accessed? We have the professional experience, business background, and expert team to make that happen! Let us perform your story once so it can make an impact forever! Find out more at www.businesssaudiotheatre.com

 

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