According to The People Profession 2020 report conducted by the Society for Human Resource Management, “people professionals tackle the challenges of change with the support provided by their beliefs that their career provides them with meaning and purpose”

The Society for Human Resource Management’s People Profession 2020 report states that individuals in more goal oriented positions are likely to report that their, “profession offers a meaningful career [and that these professionals] experience happiness as a result of their work [which] is connected to what they think is important in life”.

The People Profession 2020 survey by the Society for Human Resource Management reports that 95% of U.S. professionals believe their career is meaningful.

According to the Society for Human Resource Management People Profession 2020 report, 9 in 10 U.S. professionals believe that their work offers good career prospects.

A 2016 Cone Communications Millennial Employee Engagement Study found that 64% of Millennials consider a company’s social commitments when taking jobs and that they will not work for a company if they do not have strong corporate social responsibility (CSR) values.

The 2016 Millennial Employee Engagement Survey conducted by Cone Communications LLC reported that 83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues.

An article from the Center for Social Impact Communication at Georgetown University stated that, “brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and that] Millennials want to know what companies are doing to make the world a better place”.

Authors from the Center for Social Impact Communication at Georgetown University suggest that the, “corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”.

In a Forbes article discussing research on the appeal of audiobooks, authors explain that “as technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”.

According to a study conducted by Pew Research Center on book reading, about 14% of U.S. adults listened to an audio book in 2016, with an 11% increase in e-book consumption between 2011 and 2014, and young adults being more likely to read books in various digital formats.

According to an audio book survey conducted by Statista, 27% of U.S. adults ages 30-49 have listened to audio books in the last year, with 23% of U.S. adults ages 18-29.

In an article published by Inc., authors mentioned that audiobooks are popular with Millennials because they, “provide a way to listen at a high speed rate”, later adding that audiobooks have, “become a preferred pace for many millennials [because] regular books or classroom settings just can’t deliver on that speed factor, that more instantaneous result”.

A research article conducted by the Center for Creative Leadership states that, “a focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”.

In a study from the Journal of Education For Business, researchers indicate that, “the majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”.

A 2019 Forbes article reported that audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”.

A university study on e-books found that “common characteristics described in the literature of Millennials, based on their generational experiences, are their competence with technology” which coincides with increases in audiobook sales.

An audiobook research study from the State University of New York notes that Millennials are, “more technologically advanced than any previous generation [and that] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”.

According to a 2015 article by the American Press Institute, about “19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”.

Press Releases

Last Night at the Pink Taco

Business Audio Theatre September 14, 2020 68


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BUSINESS EDUCATION MEETS HOLLYWOOD!

Book cast from left to right: Middle row: Case Williams, Jennifer Van Heeckeren, Robert Weiner, Alamada Karatihy, Mary Benedict, Lizette Santiago. Back row: Ruffy Landayan, Matt Weinglass

Last night at the Pink Taco, on the Sunset Strip in, you guessed it, LA, a very special group of Hollywood actors gathered in a reserved table for a very special celebration. The production they had been working on for over a year was finally completed and launched. They were celebrating! And well they should! What they have been working on is no less than a breakthrough in business education, a new application of experiential learning, and the creation of a whole new genre of business audio books, Business Audio Theatre.

The actors weren’t in a movie, but they were in a “movie of the mind.” They performed in cinematic scenes with sound effects and an original musical score. They acted out real life situations that occurred in the early days of the founding of what is now the world’s largest wine brand. And they did it all in audio, where an outstanding female narrator set up the listeners for each scene with descriptions of the sets, the challenges, and the mentality of the characters. This was a private launch party for the Sherwood Players who produced The Barefoot Spirit Business Audio Theatre.

We are very proud of the professional job they did as performers. They definitely brought our New York Times bestselling paperback to life in a new, fun, and exciting way. Some of them are starting their careers. Others are seasoned veterans. We hope this opportunity will help them all move forward.

The venerable Ed Asner plays a very convincing skeptical supermarket buyer who originally refuses to take on Barefoot Wine, but ultimately paves the way for its success. Gigi Perreau, the longtime Hollywood actress who actually performed on original radio theater, plays Mabel, Bonnie’s mom and a WWII Rosie-the-Riveter, salt-of-the-earth type, who comes to live with us and pitches in with physical and emotional support.

Our narrator was Alamada Karatihy who beautifully carries the story through all its ups and down, twists and turns.

Interestingly, one of the actors, Tom Malloy wrote his own business book, Bankroll, to help Hollywood actors gain financing for their projects.

The original musical score was the brainchild of Tyler David Gilbert who also did a masterful job of editing… and re-editing! Thank you Tyler!

But like any team, its performance is only as good as its coach. In this case our director, Matt Weinglass, was responsible for leading his troupe! Matt understood what we were trying to do, which was to bring our business biography to life and demonstrate through dramatic performance – and a generous dash of humor – key business principles that can help others succeed. He artfully and skillfully brought all the pieces together to create continuity, purpose, vision, and team spirit. And after all, that’s what the story is all about …spirit!

Many thanks to Sherwood Players Productions and our dear friend and colleague Ryan Foland, who encouraged and supported us in this new venture!

So now it’s up to you. We produced this new style of business audio book in the hopes that more of you would benefit from the many lessons we learned the hard way – so you don’t have to! Just experience what happens to us in this modern seat-of-your-pants, cliffhanger adventure story about a brand you know. We’d love to get your comments and we would be thrilled if you would recommend it to your friends who can benefit. There’s ten, 40 min chapters with a short “live” interview with us at the end of each, perfect listening for your next jog or commute.

Hear a few scenes from The Barefoot Spirit, now available on our Author’s Direct page and at audiobook retailers everywhere!

To your success!

M&B

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