“73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021”- Edison Research

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

“Storytelling that integrates a moral and spiritual component can transform an organizational culture so members of the organization begin to feel connected to a larger community and a higher purpose”- Journal of Business Ethics

“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education

“Spoken word audio listening is up 40% in the past seven years, and up 8% year over year”- National Public Radio Organization and Edison Research

“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

“The most recent era in audio entertainment… users are asserting power over the medium to select particular content at particular times”- Mass Communication and Society Journal

Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York

“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal

“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes

“Three uses for storytelling in organizations: (1) to motivate employees, (2) for education and (3) to consolidate corporate culture”- Journal of Marketing

“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute

“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications

“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal

“Online audio (podcasts, radio shows, music and audiobooks) has become more popular than ever before”- Publishing Research Quarterly

“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management

“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista

“There are currently about 1000% more titles published since 2011”- Audio Publishers Association

“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management

“The storytelling process yields positive impacts on internal and external stakeholder outcomes including increasing employees’ thriving and meaningful work, as well as the attitudes and trust of multiple external stakeholders”- Journal of Strategic Marketing

“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes

“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy

“116% growth in spoken word listeners 13-34 years old in the past even years, with 18% growth in the last year”- National Public Radio Organization

“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista

“Narrative presentation of corporate strategy, comparative advantage, is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy using a PowerPoint style, bulleted list approach”- Journal of Strategy and Management

“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management

“Stories are a device… [that] provide managers with a form of social and intersubjective interaction that reflects belief systems, role expectations, interpersonal norms and conditions for work behavior”- International Journal of Management

“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association

“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy

“Audio platform superiority was about the desire to use an audio platform that is perceived to be superior to other audio alternatives, including on-demand convenience (time and place) and content (vari- ety and uniqueness)”- New Media and Society Journal

“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy

“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University

“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership

“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education

“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University

“Story-telling is an important element… involving the sharing of experiences and creation of mental-maps of the environment in which people are motivated to perform to their full potential”- Leadership and Organization Development Journal

“Should produce positive effects on key audiences, such as increasingly positive attitudes toward the company and eventually behavioral intentions to support this company”- Public Relations Review

“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business

“Audio narrative has recently benefited from profound cultural shifts in media consumption associated with on-demand television’s binge watching revolution and the advent of digital longform storytelling”- Journal of Radio & Audio Media

  • Home
  • keyboard_arrow_right Featured
  • keyboard_arrow_right News
  • keyboard_arrow_right Putting the CAST into Podcasts


Putting the CAST into Podcasts

Real Life Episodes

Avatar Business Audio Theatre February 6, 2021 102

share close

Everybody and their brother has a podcast these days. Podcasts are exploding! Is it because of the education, inspiration, or celebrities? That’s what the listeners will tell you. But the elephant in the room that nobody talks about is that podcasts are on fire because they are FREE!

FREE! …To Listeners

In fact, today listeners expect all intellectual property for FREE! So how is it financed? Surely the engineers, studios, and platforms all get paid. Where does that money come from? It comes from advertising and sponsorships. However, advertisers and sponsors aren’t going to support a podcast until it has a substantial following. Podcasters must bridge the gap and bet that they can attract a following worthy of sponsorship – and do it before they fold. This can take years. Meanwhile, many podcasters do fold.

A Different Kind of Podcast

But how about a different kind of podcast? A podcast without guests? A podcast that is a STORY? A marriage between an audiobook and a podcast where each chapter is a podcasted episode in a series that tells the more extensive story?

  • How about making that story about the founding and growing of your company complete with all the challenges, surprises, and seemingly impossible successes?
  • How about telling that story not just with simple narration, but as a fully-casted audio play with actors voicing the characters in real-life scenes that entertain while they educate, complete with sound effects and music?
  • And how about adding credibility to each episode with a podcast-like interview that punctuates the end of every episode?
  • Now, how about hosting that podcast on your website to tell your story, build your brand, and create the engagement and loyalty you seek?

A Powerful Tool

No, you don’t need a commercial platform or a sponsor. You are your own sponsor and your business is the beneficiary. Your one-time investment preserves your legacy forever in a popular, easy to download, familiar, and truly mobile format. Use your business story podcast to attract the kind of people you are looking for. Use it as an onboarding tool. Use it to preserve your culture. And use it to give your vendors and customers more appreciation for your company, its history, and what you stand for.

We Can Do It!

We at Business Audio Theatre, specialize in doing just that! We have perfected the art of fully-casted, business audio story production. With an internationally recognized Hollywood production team with access to top performers, editors, and musical composers, we can do it! Our first production was recognized as one of the Top Five Business Audiobooks of 2020 by the Audiobook Publisher’s Association. Forbes calls Business Audio Theatre “Transformational!”

Tell Your Story

As the Founders of the world-famous Barefoot Wine brand, we have 20 years of experience building and running a major company. We faced all the cultural and brand building challenges most businesses face. We have spent the last decade helping hundreds of businesses overcome these common challenges. We’ve found story to be the most powerful way to convey principles, engage listeners, and recall and apply lessons.

An Experienced Team

Feel confident that your story will be in the hands of knowledgeable business folks who have not only built a world class business themselves, but have mastered the myriad of details necessary to produce award-winning audio theatre. From the playwright who will convert your story into scenes with characters, actions, and outcomes, to the casting of Hollywood actors, from the studio recording and editing to the sound effects and musical score, and from the direction and overall management to the delivery of your final podcast series, you will be in capable and experienced hands.

Fully-Casted Podcast

A fully-casted story in podcasted episodes will grab your listeners’ attention and allow them to identify with the characters who lived it. The sound effects and music will bring the script to life. The on-demand, screen free, and page-free convenience will compel more downloads. And the story behind your business – YOUR story – will create appreciation and loyalty. Now you can be more than a company. Now you can star in your own gripping entrepreneurial adventure!

See our one-minute explainer video to learn more.

Tagged as: , , , , , , , , , , , .

Rate it